Thu. Nov 25th, 2021
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    Tuft & Needle

    We’ve definitely seen an impact with YouTube. We started our company five years ago with just $6,000. We did $100 million in sales last year and about a million people will be sleeping on a Tuft & Needle mattress by year’s end. We believe that we’ll be able to continue scaling our company to the size we can become using YouTube the entire way. We absolutely feel like we’re living the American dream.

    Daehee Park and JT Marino, Founders, Tuft & Needle.

    About us

    We’re best friends from college. We were inspired to start Tuft & Needle after having terrible mattress-shopping experiences – high prices and hidden markups, pushy salespeople and poor quality. Our goal was really to change the industry. With limited self-funding, we pioneered the concept of a universally comfortable mattress – one single mattress shipped in a box, at a fair price.

    What we did

    Video was the most powerful way to show the stark difference between our authentic approach and the traditional mattress industry’s gimmicks. And video ad targeting helped us reach likely customers – people visiting our website, looking for real estate or doing searches like “best mattress.” Starting on a budget of just $50-$100 a day, we now dedicate half of our Google advertising to YouTube – it gets results.

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    coolpraveenbds

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    By coolpraveenbds

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