© Ankit Banerjee | India.com Sports Desk MS Dhoni Chennai
Former India skipper MS Dhoni – who is at the fag end of his career – could very well be participating in his last IPL. Reports suggest that the CSK skipper may not play in Chennai in front of his fans. This is because of the neutral venue system that would be followed during this edition of the IPL as all cities are not hosting the tournament due to the pandemic.
“You’re denying MS Dhoni to play his potential final IPL in Chennai. If there are to be no crowds, what stops CSK to play in Chennai and Mumbai Indians to play in Mumbai,” asks one of many franchise officers as quoted by Cricbuzz.
It could be a massive heartbreak for fans in Chennai – who treat the CSK skipper nothing short of a demi-god.
“Yes, it’s perfect. Having a series of matches in a select city will mean fewer logistical problems. No team will have any undue advantage. No team is getting to host any match. All matches will be held in neutral venues means no home advantage for any team,” CSK CEO Kashi Vishwanathan told InsideSport.co on Sunday.
Dhoni and CSK finished last in the edition in UAE. They would like to change things around this year as the IPL comes home. The Dhoni-led side has made changes to the squad and would be hoping that it reaps rewards.
1. 10 April 2021 – CSK v DC, Mumbai, 7.30 PM IST
2. 16 April 2021 – Kings XI Punjab v CSK, Mumbai, 7.30 PM IST
3. 19 April 2021- CSK vs Rajasthan Royals, Mumbai, 7.30 PM IST
4. 21 April 2021- KKR vs CSK, Mumbai, 7.30 PM IST
5. 25 April 2021 – CSK vs Royal Challengers Bangalore, Mumbai, 3.30 PM IST
6. 28 April 2021 – CSK vs Sunrisers Hyderabad, Delhi, 7.30 PM IST
7. 01 May 2021 – Mumbai Indians vs CSK, Delhi, 7.30 PM IST
8. 05 May 2021 – Rajasthan Royals vs CSK, Delhi, 7.30 PM IST
9. 07 May 2021- Sunrisers Hyderabad vs CSK, Delhi, 7.30 PM IST
10. 09 May 2021 – CSK vs Kings XI Punjab, Bangalore, 3.30 PM IST
11. 12 May 2021 – CSK vs KKR, Bangalore, 7.30 PM IST
12. 16 May 2021 – CSK vs Mumbai Indians, Bangalore, 7.30 PM IST
13. 21 May 2021 – Delhi Capitals vs CSK, Kolkata, 7.30 PM IST
14. 23 May 2021 – RCB vs CSK, Kolkata, 7.30 PM IST
BHARATMATRIMONY LAUNCHES “WHO CAN SEE ME” TVC WITH MS DHONI
To promote how women can control who can see and contact them
The No. 1 and Most Trusted Matrimony Service, BharatMatrimony, has launched a TV commercial “Who Can See Me”, starring MS Dhoni, which focuses on empowering women to take control of their privacy and safety while searching for a life partner.
The TVC leverages BharatMatrimony’s “Who Can See Me™”, an industry-leading safety feature for members that gives members complete control of who can see their profile and contact them. The feature has been rolled out across the 17 language domains on BharatMatrimony, including MarathiMatrimony, PunjabiMatrimony, BengaliMatrimony, TamilMatrimony, TeluguMatrimony and KeralaMatrimony.
Talking about the constant focus on member safety, Murugavel Janakiraman, Founder and CEO – Matrimony.com, explained, “Member safety, security and privacy have always been a priority for BharatMatrimony. We have innovated many world class features to create a safe and secure platform for women. When it comes to women’s safety, we are as caring as family.”
Talking about the #AsCaringAsFamily campaign, of which the current TVC is a part, Arjun Bhatia, Chief Marketing Officer – Matrimony.com said, “Over two decades, BharatMatrimony has been constantly breaking new ground and empowering women to take charge of the search for a life partner. We firmly believe in complete safety and privacy for women when it comes to searching for a perfect match. Insight for the new “Who Can See Me™” safety feature came from our deep understanding of this category and constant interaction with our members. Besides, BharatMatrimony offers lakhs of 100% ID verified profiles. It has always been BharatMatrimony’s endeavour to treat members as part of our family by understanding changing customer expectations and aspirations and caringly create features to empower them towards a safe and secure search for a life partner.”
Iconic sportsman MS Dhoni, while talking about why he endorsed the brand and the concept of safety and control for women said, “Over the last 21 years, BharatMatrimony has pioneered many safety features for women. Its latest “Who Can See Me™” feature gives women the control to choose who can see their profile and contact them, and therefore helps them safely navigate the search for a life partner. I’m happy to be part of this “Who Can See Me” TV commercial.”
Commenting on the launch of the campaign, Arun Iyer of Spring Marketing Capital which conceptualised the TVC says, “The epitome of care, concern and safety, is always the family. So when BharatMatrimony ventured into new features as part of their initiative for women on the platform, ‘As Caring As Family’ was the perfect thought and expression for the campaign. Being a family man himself, and the brand ambassador for BharatMatrimony, Dhoni’s presence, has added the required vibrancy to the campaign.”
BharatMatrimony will soon launch a 360 degree marketing campaign featuring the ad to target singles of marriageable age across TV and digital.