For this year’s Holi festivities on March 28 and 29, Jaisalmer Indian Craft Gin has created multicolored cocktails to represent the traditional colored paint thrown during the Hindu festival.
Jaisalmer Indian Craft Gin’s colorful cocktails inspired by the Hindu Holi festivalJaisalmer Indian Craft Gin
Also known as the ‘festival of spring,’ the two-day, ancient Hindu festival of Holi is usually celebrated with some serious partying that includes massive, paint-powder fights in the streets. However, even if the celebrations are a little more low-key this year, you can still get in the spirit with these craft cocktails made with triple-distilled, handcrafted Jaisalmer Indian Craft Gin.
“Gin consumption is galloping in India and Jaisalmer Indian Craft Gin is now at the forefront of the Gin-aissance,” says Sanjeev Banga, the President of International Business at Radico Khaitan, the distillery that produces Jaisalmer Indian Craft Gin. “The consumer response to a truly Indian craft gin has been very encouraging and many more brands are entering this space—a welcome sign for the category.”
This year, the brand has introduced a few specialty cocktails for Holi, one of the most important festivals in India and among the diaspora throughout the world. The two-day event is marked with friends and family coming together (which is why it’s also called the ‘festival of love’), and while the first day of the festival starts with prayer and religious rituals, the following day is all about the wild partying, which includes the throwing of multicolored paint powder (gulal). Like all good parties, sweets and drinks are served during the reveries, including the refreshing, non-alcoholic thandai drink made with nuts, rose water, fennel seeds, cardamom, and peppercorns. “The festivities start with thandai, but soon the cocktails take over,” explains Banga.
Because of the multicolored paint, Holi is also known as the ‘festival of color’ and each color holds its own symbolism. “Jaisalmer Indian Craft Gin cocktails are inspired by the traditional colors of gulal and the botanicals within Jaisalmer Indian Craft Gin, with yellow representing turmeric; red representing love; and green representing spring,” says Banga.
Infuse some brightness into your spring with these Jaisalmer cocktails, inspired by Holi:
Jaisalmer Indian Craft Gin’s Festival of Love cocktail for HoliJaisalmer Indian Craft Gin Festival of Love50ml Pink Pepper-infused Jaisalmer Indian Craft Gin*25ml Lillet Blanc25ml Aperol or Starlino Arancione25ml Cloudy Apple Juice2 Fresh Strawberries MuddledSoda or ProseccoGarnish: Strawberries
Shake ingredients with ice, fine strain into a glass over ice and top up with soda or prosecco.
*To make the pink pepper gin, add 1/4 teaspoon of crushed pink peppercorns to the gin for roughly an hour before straining
Jaisalmer Indian Craft Gin’s Indian Sunset cocktail for HoliJaisalmer Indian Craft Gin Golden Sunset50ml Jaisalmer Indian Craft Gin50ml Pineapple Juice12.5ml Lime Juice (roughly half a lime)12.5ml Sugar Syrup*Teaspoon of Grated Fresh TurmericGarnish: Pineapple Leaf and Dehydrated Orange Wheel or Lime Wheel
Shake ingredients with ice, strain into a glass over ice and garnish with pineapple leaf and dehydrated orange wheel or lime wheel
*Make sugar syrup by combining 200g of caster sugar and 200ml of warm water and stir until dissolved
Jaisalmer Indian Craft Gin’s Indian Spring cocktail for HoliJaisalmer Indian Craft Gin Indian Spring50ml Jaisalmer Indian Craft Gin25ml Apple Juice12.5ml Lemon Juice (half a lemon)12.5ml Sencha Green Tea Syrup*3 Slices of Muddled CucumberGarnish: Slice of Cucumber and Sprig of Mint
Shake ingredients with ice, fine strain into a glass over ice, and garnish with a cucumber slice
*Make the sencha green tea syrup by brewing 200ml of sencha green tea, strain and combine with 200g caster sugar; stir until dissolved.