Five SEO Tech Trends To Prepare For In 2021
Amine is a tech entrepreneur and writer. He is currently the CMO at Regal Assets and CEO at IronMonk Solutions.
Digital marketing evolves at a lightning pace. What might have been a winning SEO strategy only a few years ago could relegate you to Google’s dustbin today — that is, anything after the second page. To stay ahead of your competition, it’s crucial that you keep your mind fixed on the future and always adapt your SEO practices as the industry progresses.
As someone who has owned two digital marketing agencies for over a decade, I’ve seen firsthand just how rapidly the SEO world can change. For example, the initial Penguin and Panda 4.0 updates to Google’s PageRank algorithm (in 2012 and 2014, respectively) changed how all of us manage SEO virtually overnight.
In SEO, the only constant is change. In this article, I’ll share my thoughts on where I think the industry is headed in the second half of this year and comment on how you can tweak your strategy to embrace these changes.
1. The Resurgence Of Core Web Vitals
The development team behind Google Search has stated that, beginning in May 2021, three metrics — collectively referred to as “core web vitals” — will take center stage. These consist of the following:
• Visual Stability: Cumulative layout shifts (CLS)
• Interactivity: First input delay (FID)
• Loading: Largest contentful paint (LCP)
The specifics of each is outside the scope of this article, but I highly recommend this BACKLINKO report on them. Together, these metrics measure the loading speed, interactivity and stability of your domain. To become a top-ranking site, you should make sure your backend and your web host allow your page to load quickly (i.e., less than three milliseconds, or ideally two, according to BACKLINKO) and consistently in a user’s browser.
Upgrading your web host, removing unnecessary third-party scripts and cutting out unnecessary and clunky visual elements from your page can go a long way toward nailing your core web vitals.
2. Intent Over Everything
With the advent of Google’s BERT update, a searcher’s intent became a top priority. It’s not complicated: If you don’t manipulate or mislead your audience, this probably doesn’t affect you negatively.
In days past, lots of ranking content would pull a bait-and-switch where the title would suggest an article about, say, how to perfect your fastball. But once you opened the article, you’d find that it has more to do with where to buy the best baseball gloves. This goes against the user’s search intent, and I’ve found that it’s a surefire way to get your content penalized by PageRank.
3. Formatting For Featured Snippets
The “featured snippet” section of a search engine results page (SERP) is the text box that appears above the first-ranking result. Usually, it contains a bulleted list or a paragraph and speaks directly to your search query.
Featured snippets are prime SEO real estate, and you can increase your chances of scoring them by tailoring your content in a snippet-friendly fashion. Snippets are best suited for content that addresses a pointed question or query (e.g., “where to go on vacation in South Florida”) with blunt, no-nonsense answers (e.g., a bulleted list that includes places like the Florida Keys, Fort Myers, etc.).
To maximize your chances of getting a snippet, I recommend using the first paragraph of the article (or the first paragraph under the first H2 heading) to briefly state the answer to the question in just 50–75 words.
If you land a coveted featured snippet position, then you’ll likely get a higher click-through rate.
4. Authority Over Quantity
Ahrefs says that backlinks (i.e., incoming links from other sites) are still arguably the most important ranking signal. However, I’ve found that it’s less about the number of backlinks accrued and more about where each of them comes from these days.
If you pile up backlinks from dodgy websites with low domain authority or, even worse, if you’ve paid for backlinks from spam sites or private blog networks, then your domain authority may be penalized. For the best results, you should focus on acquiring do-follow backlinks from top-notch websites. I prefer to shoot for websites with domain rankings (DR) of at least 50 as measured by Ahrefs or SEMrush.
5. Human-Centered AI Improvements
In recent years, Google’s PageRank has become more human-friendly and less oriented toward keywords alone. Beginning with Hummingbird in 2013 and then the “RankBrain” update in 2015, Google’s search algorithm started incorporating machine learning and natural language processing to understand intent.
I believe Google is focused on creating a better internet experience for all. I mean, who wants to read a poorly written web page full of stuffed keywords and links and nothing of actual substance? In the early days, the internet was chock full of pages like these, but Google’s clean-up efforts have made the web more user-friendly.
The takeaway is that we all have a responsibility to create content that helps human beings rather than robotic web crawlers. PageRank is likely going to continue to incorporate deeper machine learning algorithms designed to put humans first, so your content should put them first too.
Putting It All Together
In 2021, you should give a mix of off-page and on-page SEO factors priority. For the best results, I recommend a strategy that prioritizes UX factors like page-loading speed and element stability while building content that avoids keyword stuffing or excessive linking. Instead, focus on maximizing value for the reader.
Remember that Google has the internet’s interests at heart. If you want to improve your standing with the internet’s top search engine by market share, you should create a website that’s packed with clear, human-friendly content that focuses on serving your reader’s needs and interests rather than your own.
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Long Tail Pro Celebrates 10 Years As the Most Trusted Keyword Research Tool on the Market
GlobeNewswireStandard Uranium Announces Summer Drill Program Has Begun and Assay Highlights from Phase II Winter Drill Program at Flagship Davidson River Project
Geotech’s multi-purpose HC 2000 Hybrid ML Rig Geotech’s multi-purpose HC2000 Hybrid ML rig set up and drilling the first hole of the summer 2021 program – DR-21-020. Figure 1 Schematic Cross Sections of Warrior and Saint Corridors Schematic Cross Sections of Warrior and Saint Corridors VANCOUVER, British Columbia, June 01, 2021 (GLOBE NEWSWIRE) — Standard Uranium Ltd. (“Standard Uranium” or the “Company”) (TSX-V: STND) (OTCQB:STTDF) (Frankfurt: FWB:9SU) is pleased to announce that the Phase II summer 2021 diamond drill program has officially begun at the Company’s flagship 25,886 hectare Davidson River Project, (the “Project” or “Davidson River”) located in the Southwest Athabasca Uranium District of Saskatchewan 25 km to 30 km to the west of Fission Uranium’s Triple R and NexGen’s Arrow deposits. The Company is also happy to announce a summary of results from the Phase II winter 2021 diamond drilling program from the same Project. Davidson River Phase II Summer Drilling Underway The Davidson River Phase II summer drill campaign officially started with hole DR-21-020 breaking ground on May 29, 2021. This first drill hole of the summer 2021 drill program is a 650 m step-out to the northwest along strike of the Saint trend from hole DR-20-018, which intersected graphitic basement structures and localized hydrothermal alteration. The first portion of the summer program will focus on testing new high-priority targets along the Saint and Bronco trends, as well as follow-up holes along the Warrior trend. The Company will utilize the overburden drilling expertise of Geotech Drilling Services Ltd. (“Geotech”) in areas of thicker glacial till deposits to optimize drilling efficiency and budget. The planned 10,000 m program will comprise aggressive step-outs along strike of all four major conductive corridors on the Project, centering on high-priority geophysical, structural, and geochemical target areas. A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f1595e9d-becd-426d-b195-d75818187187 Davidson River Phase II winter results summary The Phase II winter drill campaign on the Project was conducted between February 8, 2021 and March 29, 2021. Full details of the news release can be found on our website. The winter program focused on following up on Phase I drill results along the Warrior trend and broke ground on the Saint trend for the first time. Seven (7) drill holes comprising 3,020 m of diamond drill core were completed, with six (6) holes drilled along strike of the Warrior trend and the one (1) hole on the Saint trend (see Table 1 below). These conductive trends are associated with graphitic-sulphidic structures in basement rocks, which are commonly associated with uranium mineralization systems. Highlights from the Phase II winter program on the Project include: Rock types and structure Significant deep structural zones were intersected along both the Warrior and Saint trends;Evidence of brittle reactivation associated with local hydrothermal clay and chlorite alteration was observed in structural zones within the hanging wall (west side) of the Warrior corridor;Moderate to strong concentrations of graphite and sulphide minerals are present within stacked high strain zones and fault strand linkages along both trends; andStrongly silicified phyllonite (shear) structure at greater than 400 m depth in hole DR-21-018 along the Saint trend, bound by graphitic high strain zones. Geochemistry Highlights Several zones of anomalous boron (1,960 ppm B from 268.1 to 268.2 m in DR-21-016; 1,090 ppm B from 181.5 to 182.0 m in DR-21-021) within the hanging wall of the Warrior trend exhibiting a strong spatial correlation to reactivated basement structures;Anomalous uranium (8.5x background values, up to 14.6 ppm U over 3.75 m from 167.15 to 170.9 m) and pathfinder elements (e.g., B, Ni, Co, Mo, V, REE) within a Devonian sandstone composite sample in hole DR-21-015 along the Warrior trend; andLocalized uranium anomalism (up to 61.0 ppm U from 403.5 to 404.0 m) proximal to graphitic basement structure in hole DR-21-018 along the Saint trend, associated with anomalous Pb isotope ratios. Phase II winter 2021 geochemical results have been compiled and incorporated into the Davidson River geological model and will be used in conjunction with Phase I 2020 data to further aid in drill target vectoring along the Warrior trend for the upcoming Phase II summer 2021 drill program. In addition, the elevated uranium returned from the first drill hole along the Saint trend bodes well for continued exploration drilling along the trend this summer. The Company also plans to begin testing the other main conductive corridors on the Project, the Bronco and Thunderbird trends. Figure 1 is a schematic of cross-sections looking northwest through the Warrior and Saint corridors, showing modelled geology and structure, clay alteration, and highlighted U (ppm total) assays. Areas of anomalous Pb ratios are highlighted by dashed yellow ellipses. Areas of anomalous boron assays in the hanging wall of the Warrior corridor are highlighted by dashed orange ellipses. Pb isotope ratios were calculated from Pb isotope ppm total digestion assays. DDHTrendUTM mEUTM mNDip (°)TN Azimuth. (°)Elevation (m)EOH (m)DR-21-014Warrior572536.236389143.76-70065537.90476.0DR-21-015Warrior572197.756389645.14-70065565.30455.0DR-21-016Warrior571037.846392092.96-70065465.60449.0DR-21-017Warrior571644.816392939.21-65065465.30395.0DR-21-018Saint575080.626391925.89-65060577.20461.0DR-21-019Warrior571553.936393124.64-65065461.00350.0DR-21-021Warrior571844.256390449.53-70065485.30434.0 Table 1. Winter Phase II drill holes, Davidson River Project Figure 1 accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/4f46cbcc-bd99-4d9d-b1c6-c853b4efe4a0 Sean Hillacre, Vice President of Exploration commented: “It is great to see overlapping structure and geochemical pathfinder elements along the Warrior trend and uranium anomalism in the basement on our first hole drilled along the Saint trend. As we continue to collect data from our drill programs, this will help us vector into a high-grade uranium discovery. The trends and correlations we are seeing on the Project have been integrated into our summer 2021 drill targeting, and we are very excited to have resumed drilling.” Drill core samples from the Phase II winter program were sent to Saskatchewan Research Council Geoanalytical Laboratories (SRC) in Saskatoon, Saskatchewan for preparation, processing and ICP-MS multi-element analysis using total and partial digestion, gold by fire assay and boron by fusion. Uranium and all other assays in this news release are reported as total digestion. Basement rock split interval samples range from 0.1 to 0.5 m and sandstone composite samples are comprised of multiple equal sized full core “pucks” spaced over the sample interval. SRC is an ISO/IEC 17025/2005 and Standards Council of Canada certified analytical laboratory. Blanks, standard reference materials, and repeats were inserted into the sample stream at regular intervals in accordance with Standard Uranium’s quality assurance/quality control (QA/QC) protocols. The scientific and technical information contained in this news release, including the sampling, analytical and test data underlying the technical information contained in this news release, has been reviewed, verified and approved by Sean Hillacre, P.Geo., VP Exploration of the Company and a “Qualified Person” as defined in NI 43-101. Granting of Stock Options Standard Uranium also announces that, pursuant to its Stock Option Plan, it has granted stock options to certain directors, management, and consultants to purchase an aggregate of 1,385,000 common shares of the Company. 1,325,000 stock options have been granted at an exercise price of $0.25 per share for a period of 5 years from the grant date, with 1/3 vesting on the grant date, 1/3 vesting 12 months from the grant date and 1/3 vesting 24 months from the grant date. 60,000 stock options have been granted at an exercise price of $0.25 per share expiring December 1, 2021, with all options vesting on the grant date. About Standard Uranium (TSX-V: STND) We find the fuel to power a clean energy future. Standard Uranium is a mineral resource exploration company based in Vancouver, British Columbia. Since its establishment, Standard Uranium has focused on the identification and development of prospective exploration stage uranium projects in the Athabasca Basin in Saskatchewan, Canada. Standard Uranium’s Davidson River Project, in the southwest part of the Athabasca Basin, Saskatchewan, is comprised of 21 mineral claims over 25,886 hectares. The Davidson River Project is highly prospective for basement hosted uranium deposits yet remains relatively untested by drilling despite its location along trend from recent high-grade uranium discoveries. A copy of the 43-101 Technical Report that summarizes the exploration on the Project is available for review under Standard Uranium’s SEDAR profile (www.sedar.com). For further information contact: Jon Bey, President, Chief Executive Officer, and Chairman550 Denman Street, Suite 200Vancouver, BC V6G 3H1Tel: 1 (306) 850-6699E-mail: firstname.lastname@example.org Cautionary Statement Regarding Forward-Looking Statements This news release includes certain information and statements about management’s view of future events, expectations, plans and prospects that constitute “forward looking statements”, which are not composed of historical facts. Forward-looking statements may be identified by such terms as “believes”, “anticipates”, “intends”, “expects”, “estimates”, “may”, “could”, “would”, “will”, or “plan”, and similar expressions. Specifically, forward looking statements in this news release include, without limitation, statements regarding: the timing and content of upcoming work programs; timing of geochemical results; geological interpretations; and estimates of market conditions. These statements involve known and unknown risks, uncertainties, and other factors that may cause actual results or events, performance, or achievements of the Company to differ materially from those anticipated or implied in such forward-looking statements. The Company believes that the expectations reflected in these forward-looking statements are reasonable, but there can be no assurance that actual results will meet management’s expectations. In formulating the forward-looking statements contained herein, management has assumed that business and economic conditions affecting the Company will continue substantially in the ordinary course and will be favourable to the Company. Factors that may cause actual results to differ materially from those anticipated by these forward looking statements include: the ability to commence and complete work on the Davidson River Project given the global COVID-19 pandemic; changes in equity markets; the Company’s ability to raise additional capital if and when necessary; and other factors as described in detail in the Company’s annual information form dated September 28, 2020 and other public filings, all of which may be viewed on SEDAR (www.sedar.com). Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements and information, which are qualified in their entirety by this cautionary statement. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements to reflect actual results, whether as a result of new information, future events, changes in assumptions, changes in factors affecting such forward-looking statements or otherwise. Neither TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility for the adequacy or accuracy of this release.
Amazon Sellers Can Now Perform Keyword Research With Sellzone Keyword Wizard Tool by Semrush
BOSTON–(BUSINESS WIRE)–Semrush, a leading online visibility management SaaS platform, today announced the release of Keyword Wizard — a new tool within the Sellzone (ex. Sellerly) toolkit — a comprehensive toolkit for Amazon sellers. The Keyword Wizard tool by Sellzone is an easy-to-use solution to improve SEO for Amazon sellers by finding relevant search terms and their search volumes. It provides any keyword’s search volume for the Amazon search engine as well as related keywords. The current size of the Keyword Wizard tool database is 200+ million keywords to help sellers identify keywords that can make their listings more profitable.
Alexander Attsik, head of Sellzone, commented, “Our team is excited to present the Keyword Wizard tool for Amazon sellers. Semrush has long been known as a trusted data provider with one of the biggest and impressively accurate keyword databases on the market. Since the beginning of Sellzone (ex. Sellerly) development, we had the aim to design the same solution as Keyword Magic Tool for Google, but for Amazon: with a big keyword database, accurate search volume estimations, and simple, intuitive UX design. With the new Keyword Wizard tool, Amazon sellers and agencies can do comprehensive Amazon keyword research and optimize Amazon product listings for organic and paid traffic. The Keyword Wizard tool used to be a missing piece in the Sellzone puzzle, and on top of it, we are in the process of developing powerful tools to further expand our toolkit for Amazon business growth.”
The keyword research and analysis performed in the Keyword Wizard tool by Sellzone (ex. Sellerly) helps sellers to:Get higher search rankings on Amazon by presenting the most relevant high-volume search terms for any Amazon product;Bring new ideas on the keywords for ranking on Amazon by providing the list of long-tail keywords by broad, phrase and exact match;Find growth opportunities and outperform the competitors with the low-competition keyword list.
How Keyword Wizard works:User enters a main (seed) keyword;The tool searches for relevant variations in the Sellzone keyword database;User gets a list of variants enriched with metrics and has the opportunity to adjust the list of keywords by excluding irrelevant words in the broad- or phrase match long-tail keywords;User exports selected keywords for further work on the product listing.
Along with the Keyword Wizard tool launch, Sellzone (ex. Sellerly) presented a ‘how-to’ guide on Amazon keyword research and the list of top 100 Amazon keywords.
With this new release, Sellzone (ex. Sellerly) includes the following tools:Keyword Wizard – Amazon keyword research tool enabling sellers to improve Amazon listing visibility by finding high-volume search terms to rank for.Traffic Insights – Helps sellers find new customer sources by evaluating and comparing the external traffic channels of a product listed on Amazon.Listing Quality Check – Audits listing content for potential suspension threats and Amazon guideline compliance and provides actionable tips on improving listing performance.Listing Protection – Monitors listings of sellers’ own or competing products and alerts users via email or SMS about various changes in the product listing.Split Testing – Runs automated split testing of product pages helping to determine which parameters perform better for the listings based on live test data.
For more details, please visit sellzone.com
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 72,000 paying customers, is headquartered in Boston and has offices in Pennsylvania, Texas, Russia, Czech Republic, Poland and Cyprus.
Sellzone, formerly known as Sellerly, – is a suite of tools for Amazon business growth powered by Semrush. Sellzone provides insights into your Amazon Marketplace performance through five different tools. Each one of them is designed to address a specific set of challenges for Amazon sellers: Amazon SEO and keyword research, competitive research, Amazon listing monitoring and optimization, compliance with Amazon requirements.
SEMRUSH and the fireball logo are registered trademarks of, and SELLZONE is a trademark of Semrush Inc. in the U.S. and other countries.
AMAZON is a trademark of Amazon Technologies Inc. and/or its affiliates and registered in the U.S. and other countries.
All other marks are registered or unregistered trademarks of their respective owners.
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