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    Changes to Google Keyword Tools and How to Maximize Success While Using Them

    a person using a laptop computer sitting on top of a table

    © Dilok Klaisataporn | Getty Images

    How does Google Keyword Planner work? If this is a recurring question you’re typing into your search engine, you’re reading the right article. We will show you a quick step-by-step on how to perform keyword research using the new Google Keyword Planner tool.

    If you haven’t used this tool before, you’re in luck. If you’re an experienced PPC specialist, you will notice that Google made some changes to their keyword planner this year.

    Now, the keyword planner tool helps you discover new keywords and searches for words or phrases that relate to your business or product. The great thing about the keyword planner is that you get insight into how often keywords are used and searched for over the course of different time periods. You will also get bid estimates per keyword — this is particularly helpful when you’re just starting out and have a restricted budget. You need to make an informed decision on how much to spend per keyword.Starting keyword research

    Let’s say we’re starting a fresh pasta business in Florida — these are the steps you will need to follow in order to complete successful keyword research. You are going to log into your Google Ads account and select “Tools & Settings” from the menu, and on the drop down menu under “Planning,” you will see “Keyword Planner.”

    graphical user interface, application

    © Provided by Entrepreneur

    You will then select “Discover New Keywords.”

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    © Provided by Entrepreneur

    Here, we will enter the keyword that represents our business or products. We added “fresh pasta” and the location, Florida.

    graphical user interface, text, application, email

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    In this screenshot, we have a lot of information that we will discuss in detail.

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    © Provided by Entrepreneur

    The yellow highlight reminds us of the location targeting, language, platform, and date frame used to look at the data for these keywords.

    Related: Learning Google SEO Can Help You Grow Your Business On a Budget

    Blue highlight is a new beta feature that Google added recently that has made keyword research much easier. With this new feature, our time spent on the keyword research tool has dramatically decreased. This section groups keywords by branded or non-branded, type of pasta, pasta with vegetables, cheese and other items which makes it easier to search for the correct keyword. For example, we don’t want our pasta to have branded terms since we’re making it homemade and selling, so we would uncheck the stores from the “Brand or Non-Brand” section.

    graphical user interface, application

    © Provided by Entrepreneur

    The green highlighted section shows where Google moved the grouped keyword option. You can research for keywords by yourself, or you can add keywords from auto grouped keywords.

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    © Provided by Entrepreneur Grouping your keywords

    When using keywords, you can decide how to group them. You have total control over how you want to group each keyword for your plan. For example, we’ve selected some keywords we want to advertise that represent our business service, homemade pasta. The highlighted keyword is a keyword that we would not want to add since it’s most likely a person looking to make their own homemade pasta rather than buying it fresh. This is one way to perform keyword research — the other is by using groups.

    Here you will switch from keyword view to group view:

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    Group view automatically groups all of the keyword themes by groups. For example, here we see that all of the homemade pasta keywords have been conveniently grouped together. This is especially helpful when performing a quick keyword search. We can open up the groups, look at the keywords, and decide if we want to add them to the keyword plan or not.

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    © Provided by Entrepreneur

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    © Provided by Entrepreneur

    Related: Climb the Search Rankings with This Google SEO and SERP Course

    Keep in mind that some branded keywords may slip through the funnel. At the end of the day, the refined keyword tool is still in beta. Keywords that you don’t want to advertise for, such as pasta shapes, bon appetit and hello fresh, can be added as a negative keyword on your account. After selecting the keywords you want in your campaign, you will add them to your plan.Keyword forecast

    Congratulations! You’ve just completed your Google ads keyword research. Now what?

    The “Forecast” section of the keyword planner contains an estimate of the traffic your campaign will receive. In this section, you will see that the estimate is based upon the information that is highlighted in yellow. Here you can see how changing bidding strategy, locations, languages and other items can affect your results.

    graphical user interface, text, application, email

    © Provided by Entrepreneur

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    © Provided by Entrepreneur

    Now, this is a new update that we noticed and will be interested to see how we can use this new asset moving forward. I’m referring to a new location forecast section in the keyword planner.

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    © Provided by Entrepreneur

    We changed location to nationwide in order to see additional location data.

    It’s proven time and again that Google’s keyword tool continues to be one of the most popular tools advertisers use when performing keyword research. It will be interesting to see what other kinds of beta features Google will keep implementing over time. 

    Keyword Tool Is The Best Alternative To Google Keyword Planner And Other Keyword Research Tools

    Here are a few reasons why:Free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search termUnlike Keyword Planner or other tools, Keyword Tool is extremely reliable as it works 99.99% of the timeYou can use Keyword Tool absolutely for free, even without creating an account

    Are you a business owner, online marketer or content creator? If so, most likely you would like more people to visit your website, read your content and buy your products or services. The easiest way to achieve it is to find out what your potential customers or readers are searching for on Google and create content on your website around these topics.

    Every search is an expression of people’s needs, wants, interests and desires. Imagine how your business would benefit if you could analyze search trends on Google, find search terms that are related to your business domain and customize content on your website to serve the actual needs of your customers.

    Keyword Tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions. The keyword suggestions will be produced based on a Google domain and language that you choose.

    The Next Web

    The Next Web

    Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

    Search Engine Watch

    Search Engine Watch

    The first place to start is with long-tail research and this can be done with the help of a number of tools. My first choice, however, is always KeywordTool.io.How Does Keyword Tool Work?

    Keyword Tool is free online keyword research instrument that uses Google Autocomplete to generate hundreds of relevant long-tail keywords for any topic.

    Google Autocomplete is a feature used in Google Search. Its purpose is to speed up the searches performed by users on Google.

    The search terms suggested by Google Autocomplete are selected based on many different factors. One of them is how often users were searching for a particular search term in the past.

    Keyword Tool helps you employ Google Suggest for keyword research. It extracts Google keyword suggestions and presents it to you in an easy-to-understand interface.

    To generate long-tail keyword suggestions, Keyword Tool prepends and appends the search term which you specify with different letters and numbers, places it into Google search box and pulls out keyword suggestions. Best part, all of it happens in a split of a second!

    Using Keyword Tool, you can choose a specific Google domain out of 192 supported domains and one out of 83 languages that will be used to produce keyword suggestions.

    The free version of Keyword Tool can generate up to 750+ keywords from Google autocomplete in seconds.

    The advanced version of Keyword Tool, Keyword Tool Pro, provides on average two times more keywords in comparison to the free version and offers a handful of other useful features. You can find more information about Keyword Tool Pro and subscribe at this page.

    You can quickly find and analyze thousands of relevant long-tail keywords with free or paid version of Keyword Tool and use them for content creation, search engine optimization, pay-per-click advertising or other marketing activities.

    Forbes

    Forbes

    KeywordTool.io is used by many leading SEO’s to find long-tail and related keywords.

    Search Engine Land

    Search Engine Land

    KeywordTool.io: This long-tail keyword research tool can provide thousands of keyword suggestions from real user queries.Why Is Keyword Tool One Of The Best Free Keyword Research Tools?

    There are few places on the web where you can find keywords that people type in Google search box. One of the most popular sources of this information is Google Keyword Planner.

    Unfortunately, data presented by Google Keyword Planner is meant to be used for paid advertising inside Google AdWords platform. The keywords that you will find with this tool might be too generic and not very descriptive. In other words, barely useful for content marketing, blogging, or SEO.

    Keyword Tool does not use Google Keyword Planner to generate keyword ideas. We find keywords that people search for on Google using the different source – Google Autocomplete.

    Google Autocomplete, the source of data employed by Keyword Tool, was created by Google to make search experience for people easier and faster.

    Basically, Google shows the autocomplete suggestions whenever you start typing anything into Google search box. It is in Google’s best interest to show the most relevant keywords in the autocomplete suggestions. Keywords that would help Google to retrieve the most relevant websites and help users find the most relevant content for their search query.

    Here is what Google says about the autocomplete predictions:

    Autocomplete predictions are automatically generated by an algorithm without any human involvement based on a number of objective factors, including how often past users have searched for a term.Keyword Tool Helps To Find Keywords That Are Hidden In Google Keyword Planner

    Did you notice that you are unable to use Keyword Planner without an AdWords account?

    There is a reason for that.

    Keyword Planner – is a tool created for advertisers and is not meant for content creation or SEO. Yes, it does contain valuable data about keywords such as competition, suggested bid, average monthly searches, etc.

    But, at the same time, it will hide profitable long-tail keywords with thousands of monthly searches that can be used to create content for your website. Some digital marketing professionals think that it is done on purpose and helps Google to increase the competition and cost-per-click for a limited number of keywords.

    Keyword Tool is the best alternative to Google Keyword Planner for content marketing and SEO as it does not hide popular keywords that can be used to create content for your website.Keyword Tool For SEO And Content Creation

    If you want your website to get traffic from Google or other search engines, you need to make sure that it contains content created around the right keywords. What this means is that you should be utilizing words that your potential audience is already using while looking for similar content, products or services online.

    The best way to discover these keywords, as it was proven by thousands of thriving websites and online businesses, is to use keywords from Google search suggestions as a base to create content for your website.

    By creating content around the popular keywords that your audience is using to find information online, you are already giving great value to your website visitors. In return, Google will reward your web property with higher rankings which entail traffic increase.Keyword Tool For International SEO

    If you are looking for keywords in languages other than English, you will find Keyword Tool’s features very useful. Keyword Tool allows you to pull keywords from 192 Google domains and use 83 Google language interfaces to generate keyword suggestions. That way we make sure that the generated keywords will be relevant to the country and/or language that you are creating your content for.

    Our paid subscriptions – Keyword Tool Pro and Keyword Tool API fully support all Google domains and languages and provide very accurate search volume, cost-per-click and AdWords competition data for keywords in all 192 supported countries, 45,550 individual locations and 43 languages.Keyword Tool For Advertising

    If you are running pay-per-click (PPC) advertising campaigns and target your ads based on keywords that users type in Google, you know how important it is to select the right keywords for your campaigns.

    The relevant keywords that you target with your ads will bring the right audience to your website. Showing your ads to people that type relevant keywords will result in higher click-through rate (CTR), lower cost-per-click (CPC) and higher conversion rates for your business. As a result, you will spend less money on advertising and generate a better return on investment.

    Google Ads – Get More Customers With Easy Online Advertising

    Keysearch: Keyword Research Tool | SEO Analysis & Difficulty Checker

    Keyword Planner: Discover 5,000+ Keywords with Volume (FREE)

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    coolpraveenbds

    hi this is Dr Praveen from apple dental clinic varanasi and here teeth problems are solved with an affordable price.
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    By coolpraveenbds

    hi this is Dr Praveen from apple dental clinic varanasi and here teeth problems are solved with an affordable price.

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