Wed. Nov 24th, 2021

    Website Traffic: A Simple Definition

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    You’ve done the hard part; you’ve built your vision of a MedSpa business. You invested in having a nice website built but…nothing is happening.

    The phone isn’t ringing to book new appointments.

    But why aren’t you getting any business from your website?

    It’s because you have to ensure that your potential clients know you exist!

    The simplest way to do that is to have a website that is beautiful AND functional.How do you let potential clients know you have a website?

    If you’re just starting out and are not sure what your next steps should be, here’s a 7-step tip checklist you could be doing now to start promoting your website and get those desired results:1. Ensure your website is Search Engine Optimized (SEO).

    97% of people will learn about a local company using the Internet and you don’t want to miss out. It’s not as intimidating as you might fear. Here’s a simple process to help send your web /SEO person to work from:

    What services do you offer? Body Sculpting. If you were looking on the Internet for something similar, what words would you use? How do you get rid of stubborn fat? Ensure these keywords, in this case, stubborn fat and the phrase Body Sculpting are on your website and in the metadata.

    By optimizing the pages on your website using keywords, phrases, links and more, you will be better positioned to reach your customers. It can be intimidating, and you always have the option of hiring an SEO Expert so you can focus your attention on your business.

    One of our clients, Dr Dheshnie Thangavelu, owner of Deez Skin Rejù & Pain Clinic in Vancouver BC had us SEO optimize her website while we built it for ideal search engine positioning.2. Create a blog and write posts regularly.

    Business blogging is a wonderful way to not only connect to your clients but also to drive traffic to your website. Remember those keywords that were just mentioned? Writing articles specific to those keywords are an excellent way to drive targeted traffic to your site.

    Blog writing also has the bonus of letting the search engines know the site is still active because you’re frequently adding fresh content, video and pictures to your website.

    When writing a blog, it’s important to remember this is a way for you to connect with your audience and provide the information they may find useful or interesting.

    The goal is to have that information shared on social media which will, in turn, bring more people to your website.3. Engage on Social Media

    Along with a website, you should have social media accounts specifically for your business on the platforms where you know your ideal target audience is hanging out. Platforms such as Facebook, Instagram, Twitter, LinkedIn etc.

    These accounts allow you to connect with clients on an individual basis and interact with potential clients. The more you engage on these platforms, the more interest and brand visibility you create, thus driving more traffic back to your website.

    Follow those who are in your target market as well as influencers who share the same client base as you. Keep within your geographic area as well. Following someone living in Toronto isn’t going to help get you appointments in Vancouver!

    Engage with the intention of being helpful and offering useful information. This will build your credibility as an expert in your industry and start to create an important, “know, like and trust” factor that is needed to attract clients.

    Dr Dheshnie uses Instagram to inform and inspire followers with her posts.4. Embrace the power behind your brand name.

    Brand recognition is an important, and often overlooked, component to getting prospective clients to your website. A big one is using a branded email address.

    Ensure you’re using your domain name for your email address in all of your email correspondence. That way, with every single email you send out, you’re advertising your website URL.

    It’s a simple way to let the world know about your website while also maintaining an aura of professionalism.

    For example: if your website domain is www.mymespa.com, then you should ensure you use an email address that uses “mymedspa.com”, such as info@mymedspa.com.5. Install a branded eSignature.

    Speaking of emails, take your efforts a further step by having a professional looking eSignature to go with every email you send out.

    Include your contact information, address and an easy link for people to click to view your services and make an appointment.

    Here’s Dr. Thangavelu’s eSignature we designed for her to match her website brand.6. Remember Your Print and Promotional Materials.

    Be sure to put your website address on all of your print and promotional materials that you use for your ongoing marketing and advertising efforts.

    From business cards to letterhead to social media banners and advertisements, it’s important to let everyone know where to go find out more information about your medspa services.7. Encourage Referrals.

    Your existing customers, friends, family and associates can all be an amazing promotional tool for you. Don’t be afraid to ask them to tell others about you. Make connections with suppliers and other professionals in related industries that could be a referral source for you.

    Use a referral incentive program as your way of saying thank you for them sending you new customers.

    Tackling the online presence of your business can be intimidating; but you don’t have to do it alone!

    Hiring a professional website developer who can also help with these additional tactics to broaden your brand reach can help ease your stress and create a high-performing website that will deliver what you want.

    To your business success,

    Susan Friesen

    P.S. If you liked what you read (and heard) here, you will want to sign up for our newsletter where you’ll get notified every week of our blog posts, announcements and business-building strategies. Click here to also receive our free website guide: www.UltimateWebsiteGuide.caLooking for a Trusted Website and Marketing Firm to Help Grow Your Business?

    Wouldn’t it be great to have complete peace of mind knowing your website, SEO and marketing needs were in dependable, affordable and knowledgeable hands? By somebody who truly cares about nurturing your business dream to reality?

    In today’s marketing landscape there are many options to consider as well as conflicting messages to sift through. eVision Media is here to cut through that clutter and help you establish a professional brand presence that will get you the results you desire and avoid costly mistakes.

    We help build successful businesses through brand and graphic design, custom website design and development and digital marketing so you can be proud to showcase your business to the world.

    LET US KNOW HOW WE CAN HELP HERE

    ****************

    Susan Friesen, founder of the award-winning, full-service web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs and small business owners who struggle with having the lack of knowledge, skill and support needed to create their online business presence. 

    As a result of working with Susan and her team, clients feel confident and relieved knowing their online marketing is in trustworthy and caring hands so they can focus on building their business with peace of mind at having a perfect support system in place to guide them every step of the way.

    Call today to discuss how eVision Media can assist with your website and digital marketing needs and be sure to grab their free report: “Ultimate Guide to Improving Your Website’s Profitability.

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